Digital Marketing Specialist

POSITION OVERVIEW This is a full-time remote position based in the Philippines (Manila preferred) for a Digital Marketing & Sales Funnel Specialist. The role offers a competitive salary and the opportunity to take ownership of digital marketing and lead generation initiatives in a flexible remote working environment with exposure to AI-driven marketing tools, automation, and performance marketing. DUTIES & RESPONSIBILITIES Develop, manage, and optimise digital marketing campaigns to increase website traffic and lead generation. Build, manage, and optimise high-converting sales funnels using ClickFunnels. Improve customer acquisition and conversion through data-driven marketing strategies and support ongoing lead generation initiatives and business growth objectives. Plan, execute, and optimise email marketing campaigns and automated customer journeys. Manage email marketing platforms, mailing lists, segmentation, and automation workflows. Monitor campaign performance and implement improvements to maximise engagement and conversions. Create engaging marketing content using AI-powered marketing and content creation tools. Implement SEO best practices to improve website visibility and organic traffic. Support content publishing and optimisation across digital channels. Assist with social media scheduling and content management. Track campaign performance and analyse marketing metrics. Provide recommendations to improve lead generation, conversion rates, and campaign effectiveness. Build and maintain lead databases through ethical research and data collection. Identify opportunities to optimise customer journeys and marketing processes. REQUIREMENTS Proven experience in Digital Marketing with background as a Digital Marketing Specialist, Growth Marketing Specialist, or Marketing Automation Specialist. Strong understanding of SEO principles and best practices with hands-on experience building sales funnels using ClickFunnels. Experience with email marketing platforms, marketing automation, email segmentation, and customer journeys. Proficiency with AI marketing and content creation tools. Experience with lead generation, data research, and CRM systems. Strong content writing skills with excellent written and verbal English communication abilities. Familiarity with social media management and scheduling tools. Experience with performance marketing and conversion optimisation. Strong organisational skills and demonstrated ability to work independently in a remote environment.