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Growth Marketing Manager

San FranciscoFull-timeOfficeMarketing$110,000 - $140,000

About the Strala

Strala delivers optimal claims outcomes to insurance companies. Not active. Not output. Outcomes. Every product decision, operational improvement, and line of code is held to that standard. The team is rebuilding claims processing with the ambition to process every claim in the world. Strala sells to large, established companies where claims are seen as a cost center rather than a strategic business driver. Sales cycles are long, buyers are senior, and customers have been burned by empty promises. Trust is the currency that moves deals.

About the Role

Strala is hiring a Growth Marketing Manager to bring analytical rigor to a marketing function being built from the ground up. The role owns measurement, experimentation, and channel execution. You'll be the person who tells the team what's working, what isn't, and what to try next, and then execute it. This is not a role for someone who needs scale to feel comfortable. Strala's leads are high-value, measured in quality over quantity. The job is clarity and honest analysis, not volume for its own sake. Reports to Catherine and works closely with Lucas.

What You'll Own

Figure out the channel mix: what works, what doesn't, and where to allocate budget
Own and execute paid LinkedIn campaigns targeting senior buyers at large enterprise accounts
Build and manage email and newsletter programs to nurture leads across long sales cycles
Lead measurement and attribution across channels (events, webinars, paid, out-of-home) and report clearly on what is driving the pipeline
Design and run experiments with clear hypotheses, clean setups, and honest readouts

Requirements

Must-Have

1-3 years in growth, demand generation, or marketing analytics in B2B or sales-led GTM
Highly analytical and experimentation-driven: draws clean conclusions from small datasets, honest when data isn't there yet
Strong written communicator: writes sharp briefs, clear reports, and credible emails
Comfortable owning channels end-to-end, from strategy through execution

Nice-to-Have

Experience in insurance, finance, or fintech
Familiarity with LinkedIn as a precision targeting tool
Experience with CRM platforms and marketing automation (HubSpot a plus)
Exposure to multi-touch attribution modeling or out-of-home / event-based measurement
High ownership mentality in a lean team where the playbook is still being written

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