Sales Director — AV / Broadcast Systems Integration

EXECUTIVE SUMMARY Triton AI Pte Ltd is seeking a commercially driven, highly accomplished Sales Director to lead, scale, and transform its sales organization across the professional audiovisual (Pro-AV), broadcast technology, and systems integration sectors. The Sales Director will assume overall accountability for developing and executing Triton AI's commercial growth strategy, expanding strategic customer relationships, capitalizing on high-value revenue streams, and solidifying the firm's regional market presence. This is a high-visibility, impactful leadership mandate for an executive who seamlessly merges deep technical understanding of complex AV/Broadcast/IT solutions with elite regional business development capability. Operating as both a strategic architect and a hands-on commercial leader, the executive will maintain direct engagement with Tier-1 broadcasters, enterprise customers, systems integrators, digital media platforms, and key technology vendors across the Asia-Pacific region. KEY RESPONSIBILITIES & CORE ACCOUNTABILITIES 1. Commercial Strategy & Market Expansion • Formulate and execute multi-year commercial strategies aligned with Triton AI's growth goals • Identify priority market segments, target verticals (Broadcast, Enterprise AV, Digital Media, Content Production), and geographic expansion channels • Translate market intelligence and competitive analysis into actionable commercial go-to-market initiatives 2. Strategic Business Development & Key Account Management • Lead top-tier account acquisition, engaging directly with C-suite decision-makers, CTOs, media production heads, and procurement directors • Protect and expand existing core customer accounts through consultative solution selling, cross-selling, and technology refresh strategies • Lead complex, high-value commercial negotiations and contract structuring 3. Commercial Team Leadership & Pipeline Governance • Motivate, coach, and manage a dedicated sales and commercial team, fostering a high-performance culture grounded in customer value • Establish rigorous pipeline management, structured CRM practices, qualification metrics, and highly accurate revenue forecasting frameworks • Recruit and nurture commercial talent to support long-term organizational scale 4. Ecosystem & Partner Channel Development • Build and maintain strategic relationships with technology vendors, OEMs, distributors, regional integrators, and industry consultants • Formulate joint go-to-market strategies with key hardware/software vendors to leverage co-selling opportunities STRATEGIC PRIORITIES (FIRST 12–36 MONTHS) First 90 Days — Assessment & Immediate Alignment: Conduct comprehensive audit of existing pipeline, customer relationships, and key vendor partnerships. Evaluate current commercial organizational structure, sales methodologies, and CRM health. Identify immediate short-term revenue opportunities and establish core commercial quick-wins. First 6–12 Months — Strategy Execution & Platform Building: Roll out refined commercial strategy focused on target growth verticals in APAC. Establish disciplined forecasting and pipeline conversion standards across the commercial team. Expand key strategic accounts and deepen relationships with primary broadcast and Pro-AV vendors. 12–36 Months — Scaled Growth & Market Leadership: Achieve sustainable, multi-year revenue and margin expansion across regional markets. Scale commercial operations into new vertical markets (e.g., enterprise streaming, automated broadcast). Solidify Triton AI as a premier regional partner in convergent broadcast/AV systems integration. REPORTING STRUCTURE Reports directly to Senior Management / Executive Leadership (President / CEO level). Works in close coordination with Pre-Sales/Solutions Architects, Technical Operations, Finance, Marketing, and Vendor Alliances. Serves as the primary executive face of Triton AI to Tier-1 clients, technology partners, and regional industry bodies. LOCATION & TRAVEL Primary Base: Singapore (On-site / Executive HQ). Regular regional travel across Southeast Asia, Greater China, and the broader APAC region for strategic client meetings, partner alignment, and major trade events (e.g., BroadcastAsia, IBC, NAB). COMPENSATION & EXECUTIVE BENEFITS Triton AI Pte Ltd will offer a highly competitive executive compensation structure: Base Salary - Competitive executive base salary reflecting regional seniority; Variable Incentive / Bonus - Executive performance-based bonus linked to revenue growth, gross margin achievements, and strategic milestones; Executive Benefits - Comprehensive executive healthcare, corporate allowances, regional travel coverage, and potential long-term commercial incentive plans. IDEAL CANDIDATE PROFILE This mandate is ideally structured for an experienced commercial executive with prior leadership exposure at premier broadcast/AV organizations (e.g., Sony, Grass Valley, Videndum). Candidate alignment focuses on extensive media technology expertise, Greater China & APAC commercial knowledge, proven complex solution-selling capabilities, and established relationships with regional broadcasters and integrators.